Knowledge assets for internationalization strategy proposal

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Lack of trust, lack of references and the confidential nature of cybersecurity projects make internationalization in companies from the cybersecurity sector a great challenge. The development of lean methodologies over recent years has presented a method to reduce time and effort, measure performance in each step and pivot when it is necessary to apply a process to a different field. Considering that internationalization resembles entrepreneurship, because of uncertainty and risk in a new market where the value proposition should be validated, the Lean Start-up philosophy will serve as a theoretical framework in which to operate. The study of international challenges of cybersecurity companies and elaboration of an ‘eight-step’ internationalization mechanism based on Lean Start-up methodology will imply a cost-effective solution for cybersecurity enterprises that want to achieve profitability and higher return on investment in internationalization.
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Maria Orero-Blat, Daniel Palacios-Marqués, Dolores Garzón, Knowledge assets for internationalization strategy proposal, Journal of Innovation & Knowledge, Volume 6, Issue 4, 2021, Pages 214-221, ISSN 2444-569X.