Replicating consumer value scales: a comparative study of EVS and PERVAL at a cultural heritage site

Loading...
Thumbnail Image
Publication date
2021
Reading date
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Metrics
Export
Abstract
PERVAL (PERceived VALue) scale has been frequently replicated and adapted in tourism to measure consumer value; however, EVS (Experiential Value Scale) better reflects the experiential nature of tourism consumption. Focusing on a famous cultural heritage site in France (Chambord castle), this research compares PERVAL and EVS by replicating them as concisely as possible. The results of a quantitative survey of 402 visitors show the similarities and dissimilarities between these two scales regarding their psychometric properties, predictive ability, practicality, and actionability. In contrast to a literature review (favoring PERVAL scale for tourism), this research underlines the complementary nature of these two scales and advises researchers to choose a scale in keeping with their focus, because while PERVAL offers a broader view of consumer value, EVS offers a close-up of the experiential aspects.
Description
Bibliographic reference
Martina G. Gallarza, Laurent Maubisson, Arnaud Rivière, Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site, Journal of Business Research, Volume 126, 2021, Pages 614-623, ISSN 0148-2963.