The attitude towards boycotts: determining factors

The attitude towards boycotts: determining factors

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The attitude towards boycotts: determining factors

Show simple item record Palacios Florencio, Beatriz Revilla Camacho, María Ángeles Garzón Benítez, Lola 2023-11-20T13:11:08Z 2023-11-21T05:45:07Z 2019 es_ES
dc.description.abstract According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention to display such conduct. People’s attitudes are one of those precedents. Our work is framed within this line of research, as it seeks to analyze and explain the main determinants of attitudes towards boycotts. Thus, we understand that consumers’ attitudes towards boycott behavior depend on three fundamental beliefs: perceived legitimacy of the behavior, ethical idealism towards such behavior, and finally, ethical relativism towards boycott behavior. We emphasize legitimacy since the relevance of legitimacy processes in the businessclient relationship lies in the validation of actions that allows their subjective recognition and, therefore, differentiates them from the legal nature of the acts. The research is carried out with 371 people and the hypotheses presented are verified through structural equation models. Discussion of the results and their implications contribute to a better understanding of the factors that determine the attitudes towards customer boycotts by business managers and academics. es_ES
dc.language.iso en es_ES
dc.publisher Harvard Deusto es_ES
dc.source Palacios-Florencio, B., Revilla-Camacho, M. Á., & Garzón-Benítez, L. (2019). The Attitude Towards Boycotts: Determining Factors. Harvard Deusto Business Research, VIII(2), Special Issue, 111-122. es_ES
dc.subject boycott es_ES
dc.subject ethical idealism es_ES
dc.subject ethical relativism es_ES
dc.subject legitimacy es_ES
dc.title The attitude towards boycotts: determining factors es_ES
dc.type journal article es_ES
dc.identifier.doi 10.3926/hdbr.242 es_ES
dc.accrualmethod S es_ES
dc.embargo.terms 0 days es_ES
dc.type.hasVersion VoR es_ES
dc.rights.accessRights open access es_ES

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