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Competitive (versus loyal) showrooming: an application of the push-pull-mooring framework

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Competitive (versus loyal) showrooming: an application of the push-pull-mooring framework

dc.contributor.author	Frasquet, Marta
dc.contributor.author	Miquel Romero, María José
dc.date.accessioned	2023-09-19T08:58:50Z
dc.date.available	2023-09-20T04:45:07Z
dc.date.issued	2021	es_ES
dc.identifier.citation	Marta Frasquet, Maria-Jose Miquel-Romero, Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework, Journal of Retailing and Consumer Services, Volume 62, 2021, 102639	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/89415
dc.description.abstract	Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than from the same retailer visited to gather information (loyal showrooming). Going beyond the customer motivation to get the best value, we focus on retailer-situational variables (store crowding and quality of salesperson service) and retailer-relational variables (customer satisfaction, trust and loyalty) in the decision on competitive (vs loyal) showrooming. Data was collected via a survey answered by 659 showroomers and analysed using fuzzy-set Qualitative Comparative Analysis (fsQCA) to unveil different patterns of competitive showrooming. Results highlight the role of mooring factors, such as a strong customer-retailer relationship and quality salespersons’ service, in reducing competitive showrooming.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Elsevier	es_ES
dc.subject	competitive showrooming	es_ES
dc.subject	relationship marketing	es_ES
dc.subject	salesperson	es_ES
dc.subject	crowding	es_ES
dc.subject	value consciousness	es_ES
dc.title	Competitive (versus loyal) showrooming: an application of the push-pull-mooring framework	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1016/j.jretconser.2021.102639	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES