The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
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The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

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The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

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Bigné Alcañiz, J. Enrique; Ruiz Mafé, Carla; Badenes Rocha, Alberto
This document is a artículoDate2023

    Bigné, Enrique; Ruiz-Mafé, Carla and Badenes-Rocha, Alberto. The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study. Journal of Business Research, 157. (2023)
https://doi.org/10.1016/j.jbusres.2022.113628

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