Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows
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Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows

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Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows

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Geldres Weiss, Skania Laura
Küster Boluda, Inés (dir.);
Vila López, Natalia (dir.)
Departament de Comercialització i Investigació de Mercats
This document is a tesisDate2023
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