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Toward value co-creation: increasing women’s presence in management positions through competition against a set target

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Toward value co-creation: increasing women’s presence in management positions through competition against a set target

dc.contributor.author	Comeig Ramírez, Irene
dc.contributor.author	Jaramillo Gutiérrez, Ainhoa
dc.contributor.author	Ramírez López, Federico
dc.date.accessioned	2022-05-11T06:30:07Z
dc.date.available	2022-05-12T04:45:06Z
dc.date.issued	2017	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82716
dc.description.abstract	Despite empirical evidence that women’s presence in management positions is a source of value co-creation for firms, these positions are still male-dominated. Some evidence from experimental economics suggests that one reason for this imbalance is that women shy away from competition. However, most of these studies have focused on competition systems that pit individuals against each other. We present an economic laboratory experiment that compares competition against others with competition against a set target. The crucial difference is that whereas the former involves competing against opponents, the latter does not. Our results show that significantly more women are willing to compete against a set target than against others. Furthermore, there is no reduction in men’s participation and no general efficiency reduction. Our findings suggest that firms that aim at value co-creation and sustainability through a gender-neutral promotion mechanism should introduce competition against a set target and reduce competition against others. This paper contributes to dispelling stereotypes about women’s reluctance to compete.	es_ES
dc.language.iso	en	es_ES
dc.source	Comeig I, Jaramillo-Gutiérrez A, Ramírez F. Toward Value Co-Creation: Increasing Women’s Presence in Management Positions through Competition against a Set Target. Sustainability. 2017; 9(10):1833.	es_ES
dc.subject	behavior	es_ES
dc.subject	competition	es_ES
dc.subject	decision-making	es_ES
dc.subject	experimental economics	es_ES
dc.subject	gender	es_ES
dc.subject	sustainability	es_ES
dc.subject	value co-creation	es_ES
dc.title	Toward value co-creation: increasing women’s presence in management positions through competition against a set target	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	https://doi.org/10.3390/su9101833	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES