Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing
NAGIOS: RODERIC FUNCIONANDO

Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing

DSpace Repository

Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing

Show simple item record

dc.contributor.author Marín García, Antonio
dc.contributor.author Gil Saura, Irene
dc.contributor.author Ruiz Molina, María Eugenia
dc.contributor.author Berenguer Contrí, Gloria
dc.date.accessioned 2022-05-02T07:48:46Z
dc.date.available 2022-05-03T04:45:07Z
dc.date.issued 2021 es_ES
dc.identifier.uri https://hdl.handle.net/10550/82485
dc.description.abstract Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models. es_ES
dc.language.iso en es_ES
dc.source Marín-García A, Gil-Saura I, Ruiz-Molina ME, Berenguer-Contrí G. Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing. Sustainability. 2021; 13(2):1010. es_ES
dc.subject sustainability es_ES
dc.subject store equity es_ES
dc.subject satisfaction es_ES
dc.subject gender es_ES
dc.subject retail es_ES
dc.title Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing es_ES
dc.type info:eu-repo/semantics/article es_ES
dc.subject.unesco UNESCO::CIENCIAS ECONÓMICAS es_ES
dc.identifier.doi https://doi.org/10.3390/su13021010 es_ES
dc.accrualMethod S es_ES
dc.embargo.terms 0 days es_ES

View       (693.4Kb)

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search

Browse

Statistics