Multichannel integration capability through innovation capability in manufacturing SMEs and its impact on performance
NAGIOS: RODERIC FUNCIONANDO

Multichannel integration capability through innovation capability in manufacturing SMEs and its impact on performance

DSpace Repository

Multichannel integration capability through innovation capability in manufacturing SMEs and its impact on performance

Show simple item record

dc.contributor.author Kolbe, D.
dc.contributor.author Calderón, H.
dc.contributor.author Frasquet, M.
dc.date.accessioned 2021-11-29T08:38:28Z
dc.date.available 2021-11-29T08:38:28Z
dc.date.issued 2021
dc.identifier.uri https://hdl.handle.net/10550/80828
dc.description.abstract Purpose - Using online channels is an opportunity for small and medium-sized enterprises (SMEs) in the manufacturing industry to reach new markets and reduce the dependency on distributors. The challenge remains that of integrating new online channels into existing networks effectively. This paper aims to identify to what extent multichannel integration is enhanced by the innovation capability of manufacturing SMEs and the subsequent influence on their performance. Design/methodology/approach - Data were collected by means of a survey aimed at managers of small manufacturing firms in Mexico and were analysed through an advanced partial least squares (PLS) approach via SmartPLS. Findings - Manufacturing SMEs with more advanced innovation capability achieve higher levels of multichannel integration. In turn, when multichannel integration is more advanced, manufacturing SMEs enjoy better results with respect to sales, fulfilling marketing objectives and improving relationships with customers. Research limitations/implications - The model could be extended to accommodate other variables that may affect the effective integration of multiple channels. Practical implications - Manufacturing SMEs can improve their results by integrating online channels with existing offline channels with a commitment to innovating in the market. Originality/value - Analysing multichannel integration from the perspective of manufacturing firms, examining not only the positive consequences but also the underlying capabilities needed.
dc.language.iso eng
dc.relation.ispartof Journal Of Business & Industrial Marketing, 2021
dc.rights.uri info:eu-repo/semantics/openAccess
dc.source Kolbe, D. Calderón, H. Frasquet, M. 2021 Multichannel integration capability through innovation capability in manufacturing SMEs and its impact on performance Journal Of Business & Industrial Marketing
dc.title Multichannel integration capability through innovation capability in manufacturing SMEs and its impact on performance
dc.type info:eu-repo/semantics/article
dc.date.updated 2021-11-29T08:38:29Z
dc.identifier.doi https://doi.org/10.1108/JBIM-04-2020-0204
dc.identifier.idgrec 145737

View       (294.6Kb)

This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search

Browse

Statistics